Welborne Garden Village
Specialist market research and viability advice
EXECUTIVE SUMMARY
This case study explores Intelligent Land’s role in providing critical market research and viability advice to Buckland Developments Ltd for the Welborne Garden Village project in Fareham. The project aimed to create a sustainable community with 6,000 new homes, balancing economic viability with community needs.
SUMMARY
Expertise Planning
Client Buckland Developments Ltd
Project type Specialist market research and viability advice
Location Fareham, UK
INTRODUCTION
- Background Information: Buckland Developments embarked on the development of Welborne Garden Village, requiring expert guidance to navigate its complexities.
- Objectives: To offer specialist market research and viability advice, ensuring the financial feasibility of the development while aligning with community and regulatory requirements.
PROJECT OVERVIEW
- Scope of Work: Conducting market research, housing mix analysis, and cash flow modelling to assess the viability of the project.
- Timeline: 2015 to 2021
- Team and Stakeholders: Collaboration between Intelligent Land, Buckland Developments, architects, cost consultants, and planning consultants.
CHALLENGES AND SOLUTIONS
- Challenges: Balancing the project’s economic viability with community objectives and regulatory demands, particularly in managing upfront infrastructure costs.
- Solutions: Intelligent Land’s comprehensive market research and viability analysis informed negotiations with the Local Planning Authority, advocating for a fair settlement of contributions.
RESULTS AND IMPACT
- Quantitative Results: Achievement of a balanced contribution agreement, including a phased approach to affordable housing delivery.
- Qualitative Impact: The project’s viability strategy facilitated the creation of a diverse and sustainable community, meeting both financial and social objectives.
LESSONS LEARNED AND BEST PRACTICES
- Importance of in-depth market research in large-scale developments
- The value of collaboration between various stakeholders for achieving balanced outcomes
CONCLUSION
Intelligent Land’s expertise in viability advice and market research played a pivotal role in the successful development of Welborne Garden Village. This case study highlights the effectiveness of strategic planning and negotiation in achieving sustainable and economically viable community-oriented developments.
GET IN TOUCH
Simon Trueick
st@intel-land.com
07704 497137
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